How to use win/loss ratios to keep your laser cutting job shop competitive and profitable
23 Oct 2023
For laser cutting job shops, staying competitive is essential to running a profitable business. But how do you measure that? How do you know where you sit compared with other job shops in your area, with a similar laser power, or with a similar service offering?
One way to understand your position in the marketplace is to look at your win/loss ratio. The Tempus Tools leadership team, which has more than 100 years of combined experience – extending from the job shop floor to the formation of entire laser cutting enterprises – has found that a typical win/loss ratio is about 30-40%.
This means, for every 100 jobs you quote for, you win 30-40 of them. But it’s important to consider not just how many jobs you win, but how profitable they were to your business. Here are two common mistakes we see:
- Your win/loss ratio is under 30%, so you aren’t winning enough jobs. This can often be because your pricing is too expensive, and is not competitive with other companies offering similar services.
- Your win/loss ratio is above 40%, so you’re winning a lot of jobs, but your pricing may be too cheap, and it’s becoming a lot of work for very little profit margin.
My win/loss ratio is off – what should I do?
The first thing all laser cutting businesses should consider is what they do best. This is usually what makes the most money, and achieves a long-term profitable business.
For example, you might specialise in cutting thicker materials. Your team might have good expertise in this area, can produce high quality jobs, and you have the right stock on-hand. In this case, you should look at accepting more quotes that involve thicker materials.
Other factors to look out for include:
- Material pricing. This is a significant cost for any laser cutting business, so it’s crucial for any job shop to maintain the correct margin.
- Hourly rate. This should be monitored all the time, and a long-term strategy should be put in place. It can sometimes hurt the business to drop your rate too much just to win a particular job.
- I’m losing too many small jobs. This could mean your setup costs are too high, making you less competitive with other job shops.
- I’m losing too many large jobs. This could mean you haven’t considered the discount others are providing for larger work, due to economies of scale.
- I’ve seen what other companies are offering, and wonder if I should lower my price to that level too, so I can win the work? This strategy is not advisable, because the other company might be cutting corners on quality, or might have an inaccurate quote to begin with. Nobody wins with a race to the bottom on price – that only favours those with poor quality and no backup. The metal cutting industry as a whole has a responsibility to maintain high standards of quality and service, which benefits both customers and job shops.
The goal is to achieve long-term profitability, not to compromise to win a particular job.
How do I keep all these figures accurate?
One of the most effective ways to win and retain business is to provide accurate and consistent quotes. But job shops use all sorts of methods, from manual spreadsheets to home-grown software, and these don’t always arrive at the right price, which can result in unexpected loss of jobs.
Tempus Tools conducted its own research and asked more than 250 users about their previous quoting methods. 54% of users in the survey admitted they had inaccurate quoting methods, which is indicative of the industry more broadly.
One solution is Tempus Tools, a multi-functional laser cutting quoting software provided using a SaaS (Software as a Service) model, so laser job shops can achieve accurate and consistent pricing every time.
Tempus Tools is rules-based, so users can set rules for material cost, hourly rates, secondary processes, and other parameters required to create accurate quotes.
Tempus Tools has been designed so that anyone can use the program, with no CAD or CAM training or software required. Job shops such as Red Horizon Engineering have found this to be a great benefit, with owner Steve Geroski commenting, “Tempus Tools has been one of the smoothest and most intuitive programs I’ve ever used. This meant I could implement it straight away and start quoting for orders while continuing to set up other parts of the job shop.”
Frank Maat, owner of Rolleston Sheetmetal Engineering, added “I like that my laser machine operator and I can get an accurate idea of material usage, time, labour, and other relevant data for each job – and it greatly reduces the risk of human error, because Tempus Tools is a rules-based program.”
Hurstbourne Forge owner, Jack Swanborough, says “Tempus Tools is much better than anything we’ve used before, especially for larger and more complex quotes – and I like that it handles all the folding and secondary processes automatically.”
Conclusion – consistency and accuracy are key
If job shops are not running a quoting system, most of the time they are just guessing on pricing when they respond to quotes. This guesswork not only takes longer to complete, but can cause inaccuracies and inconsistencies that can lose business.
With Tempus Tools, users can set rules to keep pricing consistent and accurate, removing irritating customer issues when they receive two different prices for the same job.
So if you are looking to see how competitive and profitable your job shop is, take a look at your win/loss ratio, compare this with your profit and loss statement, and see where adjustments need to be made.
Our laser cutting quoting experts can help by providing seasoned advice on where minor changes can make a major difference to operations.
To learn more about Tempus Tools, please click here.
Author: Bruce Thomas, Executive (Product)
See how Tempus Tools helps fabricators quote faster and smarter.
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New integration: Tempus Tools + ECI M1 – from quote to order to ERP, seamlessly
At Tempus Tools, we know that speed and accuracy are everything in a laser cutting job shop, and today we’re announcing a new integration that makes both even easier.
We’re now fully integrated with ECI Software’s M1 ERP system.
What does that mean for your job shop?
It means you can now send quotes, order details, and production-ready drawings directly from Tempus Tools into your M1 ERP — no more double handling, no more data entry errors, no more jumping between systems.
This integration eliminates any “dead zone” between quoting and production. You get the specialist laser quoting power of Tempus Tools (like lightning-fast nesting, material cost accuracy, and margin control) combined with the operational backbone of M1.
It’s quoting that talks to your shop floor.
We’ve talked about how integrations like Google Drive can supercharge job shop workflows, and this M1 integration is another great example.
Want to learn more or set it up? If you want to avoid the limitations in the generic quoting functions in ERP/MRP software, but still use the rich planning and production features in ERP/MRP software, then get in touch today.
Book a demo or email us at support@tempustools.com and we’ll help you get connected.
Tempus Tools + M1 = quoting to production, finally in sync.
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Tempus Tools’ Google Drive integration: 6 ways to supercharge your job shop efficiency
Tempus Tools’ new Google Drive integration automatically saves your quote data and part files to Drive, opening the door to faster, smarter workflows. In this post, we highlight six clever ways job shops are already using it to boost efficiency.
Last month Tempus Tools released a powerful new feature: seamless integration with Google Drive.
Since then, we’ve heard from lots of customers about the innovative ways they have implemented this integration in their job shops, and we wanted to share the best six with you to inspire you to use the feature in your shop.
First, a quick recap: with the Google Drive integration, all your quote data (in CSV format) and production-ready part files can be automatically saved to your chosen Google Drive folder. From here, they can be exported to any number of programs or that data can be manipulated for many use cases, opening up a world of automation, reporting and connectivity for your job shop. We’ve also put together a quick video to show the integration in action.
1. Automate quote data collection for reporting
With every quote automatically saved, you can easily compile and analyse your quote performance over time. Use Google Sheets or your favourite analytics tool to track:
- win/loss rates
- performance across material types
- average order size
- breakdown of secondary processes contributions
This data-driven approach helps you identify trends, optimise pricing and improve customer response times.
2. Connect with ERP/MRP and other business systems
Some apps have native integration with Google Drive, which makes taking in quote data and parts easy, but many need a formal API. Luckily, Google Drive comes with its own API.
Some users have used the Google Drive API to build automations that push quote data directly into ERP, MRP or order management systems. This can streamline order processing, reduce manual data entry and ensure your production schedule is always up to date.
3. Organise your orders by material type
Use the exported quote data to create a parts planner that groups jobs by common material type. This enables you to:
- batch similar jobs for more efficient material usage
- reduce changeover times on machines
- optimise purchasing and inventory management
A simple Google Sheets script or integration with a dashboard tool can make this process nearly automatic.
4. Integrate with project management tools
Connect your quote data with popular tools like ClickUp, Monday.com or Airtable. Build custom dashboards and planners for your factory, visualise job statuses and assign tasks to your team-all based on real-time quoting data. These tools don’t require coding or a developer and anyone can work wonders. These types of projects boost collaboration on the shop floor and keep everyone aligned on priorities.
5. Create a scheduling calendar from time calculations
Use the time estimates in your quote data to automatically populate a production calendar. With a Google Calendar integration, you can:
- visualise machine and operator workloads
- identify bottlenecks before they happen
- easily adjust schedules as new jobs come in
This proactive scheduling helps you deliver on time, every time.
6. Enable automated notifications and workflows
Set up Google Drive triggers (using tools like Zapier or Google Apps Script) to notify your team when new quotes are confirmed as orders, or to kick off downstream processes-like updating CRM records or ordering materials.
Getting started is easy
- Go to Settings > Organisation settings > Integrations in your Tempus Tools Tempus Tools account
- Connect your Google Drive and select your preferred folder
- Choose the quote statuses that will trigger automatic file saving
- Start building automations and workflows that fit your shop’s needs
This integration is designed to be flexible-whether you want to automate reporting, connect with business systems, or simply keep your files organised, Tempus Tools and Google Drive make it possible.
Ready to enhance your job shop efficiency? Try the new Google Drive integration today.
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Is expensive, non-dedicated software holding you back from effortless laser cutting quoting?
Many laser cutting job shops still rely on generic or overly complex software, slowing down RFQ response times and creating bottlenecks that hurt profitability. Tempus Tools offers a fast, intuitive, and purpose-built quoting solution—with powerful features, simple setup, and transparent pricing—to help shops quote accurately, streamline production, and stay competitive.
Laser cutting is a precise task, requiring machinery tailored to specific requirements. Profitability is significantly boosted by the ability to be able to respond quickly to customer requests for quotes (RFQs), and efficiently deliver the product.
“With the time and energy often spent on selecting the right laser cutting machine, it’s amazing how often software is overlooked as a driver of productivity,” says Tempus Tools Head of Global Sales, Mark Washington.
“Sometimes laser cutting companies are stuck using software that wasn’t specifically designed for job shops, but it’s all that their team is used to using. Other times, expensive software is implemented, but only a small fraction of the features are actually used,” he says.
“And in many cases, it becomes so complex that a specialist is hired to manage quoting via the software – but what happens if they leave the company?”
Tempus Tools is the creator of dedicated quoting software, Tempus Tools, which can provide fast, accurate, and consistent laser cutting quotes that are professionally presented, ready to send back to the customer.
“Using software that isn’t specifically designed for laser cutting is like using a cricket bat to play tennis. It might get the job done, but it would be far more efficient and accurate with the tools designed for the job!” says Mark (pictured, right).
“In addition to providing quotes in minutes, Tempus Tools can also produce production documents with the click of a button, to add further efficiency to running a job shop floor,” he adds.
A shift in the industry
With customers demanding faster service, the industry is shifting to tailored laser cutting quoting solutions, to enhance their RFQ response times, and Mark sees this as part of a larger global trend.
“It’s evident across a number of industries – smarter players want to utilise technologies specifically targeted to their industry to out-pace competitors. And laser cutting job shops are enthusiastically getting on board with this trend,” he says.
“Tempus Tools has been specifically designed for laser cutting job shops. It’s quick to set up, intuitive, and user-friendly, so the entire team can use it with minimal training, instead of relying on one specialist.”
Tempus Tools cloud-based laser cutting quoting software can be set up with information on material price, cutting time, labour, and other relevant information, to generate quotes quickly and accurately, with repeatability.
“The Tempus Tools team has decades of experience in the laser cutting industry, from the shop floor, through to management, and running their own laser cutting enterprises, so we know the industry inside out – and we can support through setup and every step of the journey, for no additional charges,” adds Mark.
“A major inhibitor of laser cutting quoting software has often been cost, with powerful software that can do it all costing thousands per month. But if you only need dedicated laser cutting quoting software, our plans start from US$100 per month, and are packed full of features you will actually use,” he says.
Switching software – overcoming challenges
Even with the knowledge of the benefits of dedicated laser cutting quoting software, job shops can be hesitant about the time involved in switching, says Mark. He notes some of the main concerns:
- Time – often job shops have tried other software implementations and it’s taken months, and they just cannot afford to spend that time again. But Tempus Tools isn’t like other software. For a job shop with one laser, press brake, and standard secondary processes, set up takes less than 90 minutes.
- Staff training – job shops often believe their staff don’t have the time or capacity to learn a whole new software. But again, Tempus Tools is different. It’s designed to be user-friendly, easy to learn, and staff end up doing their jobs more efficiently, and enjoying the features right away.
- Hidden costs – this is a big factor for any software, and job shops are highly alert to cheap upfront costs, followed by lots of add-ons. No one likes to be “nickel and dimed”. For Tempus Tools, it’s a monthly or yearly subscription, and that’s all. No extra charges for support, upgrades, or training. Features all have a set pricing that’s clear from the outset.
- Too many programs – some job shops have two, three, or more different software programs – why add more, especially if they don’t talk to each other? That’s a totally valid concern. Tempus Tools outputs a CSV as standard with all the quote data, making integration seamless and easy.
“The Tempus Tools leadership team has decades of experience working from the shop floor to the top floor, so they understand the pain of changing software, and have designed Tempus Tools to be effortless and simple,” says Mark.
Tempus Tools features
Tempus Tools features that have been specifically designed for laser cutting job shops include:
- 3D model extractor. Identify, extract and unfold sheet-metal parts directly from 3D assemblies without a 3D software package.
- PDF to CAD convertor. Convert a vector PDF into a CAD file instantly. No tracing, no CAD package, just click on a part and extract it into your quote.
- Tube quoting. Easily drag and drop rectangular, square or round hollow sections into the tube module. It quickly calculates highly accurate cutting time and material consumption for pricing.
- Web Store. Let your customers get instant pricing and place orders from your website 24/7 with an online quoting portal.
- Secondary processes. Get accurate and consistent folding prices quickly using the built-in folding algorithm developed by specialists with decades of experience using brake presses.
- Drawing Doctor®. Upon upload of a 2D DXF or DWG file, Drawing Doctor® automatically corrects for double lines, dimensions, and small end points that are hidden in some drawings.
- Part Library. Part Library allows you to save parts that you’ve produced for a customer for re-use. Saves time on repeat orders and quotes, by dropping an existing part straight into the quote, ready to calculate, based on the latest pricing.
“These are just a few of our most popular features, but there are lots more within Tempus Tools, and our development team is constantly listening for customer feedback to determine what new features can be added,” says Mark.
“So for effortless laser cutting quoting, don’t let software hold you back, let it be the catalyst that drives business growth. We offer an obligation-free trial of Tempus Tools so that laser cutting job shops can see the difference for themselves.”
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